Feedback: A Powerful (and Overlooked) Motivating Force

While most business leaders recognize the need for feedback, many have a difficult time giving it. Some fear being too confrontational. Others resent having to recognize people for doing the right things. Equilibrium Marketing Solutions’ business consultants believe that feedback is vital for a healthy business, though. Not only does it provide guidance, it is a powerful tool for motivating a group.

Positive feedback might be the more difficult type to provide consistently because what people do successfully isn’t reported as often as what they do poorly. Equilibrium Marketing Solutions’ business consultants want to be supportive leaders. That’s why we put in the effort to catch individuals when they excel. Then, we make our comments both public and specific.

It’s the prospect of having to give negative feedback that makes most bosses nervous. We at Equilibrium Marketing Solutions don’t really have a remedy for this, other than to remind you that you are doing a colleague a favor by giving them the chance to improve their performance. It would be unfair to them and you to let them continue believing they are doing a good job if they’re not.

It might not be the easiest way to motivate your co-workers, but feedback is probably the most effective approach. It also has to be the least costly. For more tips on motivation, visit our website at http://equilibriummktingsolutions.com/about/.