At Equilibrium Marketing Solutions, peer-to-peer outreach is our specialty. This approach generates high returns for the organizations we serve. For the biggest impact, it’s vital to keep fundraisers engaged and inspired at all times. We recommend these tips to help you do so:
- Provide Updates: Keep the lines of communication open. Send your fundraisers campaign updates on a weekly or even bi-weekly basis. Telling them how much has been raised – and how the funds are being used – will motivate them to keep going. It will also remind them how much their work matters.
- Celebrate Milestones: Our team members at Equilibrium Marketing Solutions celebrate every time we achieve a goal. We suggest the same for fundraisers’ progress as well. Send them congratulatory messages whenever they hit a new milestone. Make sure these acknowledgements are personalized as well.
- Offer Support: Advice and encouragement is almost always welcome. This is especially true for fundraisers who aren’t particularly active. They may be struggling with problems you know exactly how to solve. Gentle guidance from you will help them beat those challenges and gain momentum.
- Offer Incentives: Many campaigns encounter lulls around midway through their lifespans. Expect this to happen, and be prepared with some incentives. Perhaps you have some merchandise to share, for instance. Maybe you would like to give registration discounts for future events. Give these agents of change the nudges they need.
We at Equilibrium Marketing Solutions know that if you keep fundraisers motivated, they will work harder with every effort.