Much like business leaders must keep shareholders satisfied, nonprofit leaders must keep donors engaged. By keeping your supporters happy, we at Equilibrium Marketing Solutions contend that you’ll earn their loyalty. They’ll continue to donate, and offer substantial lifetime value.
As you probably know, it feels good to give to a worthy cause. Your job is to make the giving experience as enjoyable as possible for your donors. Our team members at Equilibrium Marketing Solutions would like to help.
Start by making sure you are specific. In many cases, people don’t give because they don’t understand how their support will make a difference. Prevent that from happening to your cause by telling the public exactly where their dollars go. Let people know how many children they will feed for a set amount of money for instance, or how many books they can provide to schools. This is how you make charitable giving tangible.
At Equilibrium Marketing Solutions, we also suggest that you tell success stories. When donors can empathize or identify in some way with the people they help, they are more likely to remain engaged. Show them images of the medical facility they can help fund, or a time-lapse video of its construction. Then give a detailed account of someone who received lifesaving treatment at the location. Instead of simply focusing on numbers and stats, make sure they know they have the power to alleviate someone’s pain.
Be specific and tap into people’s emotions. You’ll enjoy lifetime loyalty.