How Equilibrium Marketing Solutions Makes Small Talk

For many people, small talk feels awkward and generic. At Equilibrium Marketing Solutions, however, we don’t think it should be so nerve-wracking. It’s the first step toward making new friends and professional contacts, so it’s important to make the most of it. With the following suggestions, engaging in small talk will be a much more pleasant experience:

• Step Out of Your Comfort Zone: We at Equilibrium Marketing Solutions realize this is easier said than done, but do it anyway! Go where the people are. If you’re serious about physical fitness, for instance, join a gym or hiking group. If you love literature, join a book club. As Dale Carnegie once said, “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it.”

• Get Ready: Whenever you step into a new social circle, be prepared with some basic questions that will help you break the ice. This is the epitome of small talk. As you listen to others’ responses and get deeper into conversations, remember to keep an open mind. Focus on learning instead of passing judgment.

• Stay Connected: Don’t let your preparation and hard work go to waste by failing to follow up with your new connections. Building relationships is not a one-and-done type of effort. Show your commitment by sending emails, inviting people for coffee dates, referring potential customers to them, offering your expertise as needed, etc.

Maximize the potential of small talk – and even learn to enjoy it – using these recommendations from Equilibrium Marketing Solutions.