Essential Business Trends to Watch in 2018

Staying ahead of the curve is very important to us at Equilibrium Marketing Solutions. We spend a lot of time helping our event managers learn about the latest and greatest ideas in our field and business in general. Every year, a few keys trends drive the most significant changes in the market. In 2018, the following are likely to be important to watch:

• AI Experiences: Artificial intelligence has moved forward in leaps and bounds. A basic version of this, in the form of marketing automation, has been in use for years. In 2018, expect to see this continue in a big way. User experiences will have much more custom content.

• Community Live Interactions: Our Equilibrium Marketing Solutions ambassadors for good are always excited to see new trends in local communities. As live online experiences improve, communities are likely to use these tools more to interact.

• Generation Z Workers: Generation Z will soon be joining the workforce. They are the first group of people born with devices in hand. This will have a big impact on both the workplace and the market as a whole.

• Social Learning: Continual learning is a big part of being successful in the business world. Social learning is the process of learning from peers in informal settings. Many workplaces will be using this idea to drive team development.

These trends will help define the business world in 2018. To find more, follow Equilibrium Marketing Solutions on Instagram.