Equilibrium Marketing Solutions on Donor Confidence

At Equilibrium Marketing Solutions, our admiration of social impact nonprofits is endless. We do everything in our power to support them, and that includes helping them earn the trust and confidence of donors. After all, these groups rely on the support and generosity of funders to fulfill their missions.

To win buy-in from donors, thought leaders must prove they are competent. They must also show that their efforts can actually make a difference. Our experts at Equilibrium Marketing Solutions suggest these steps:

• Focus on Solutions: The ability to identify problems is one thing, but the ability to propose solutions is quite another. Donors want to see realistic solutions to big problems, along with feasible plans for making progress. You must also communicate this information clearly and succinctly. Doing so will demonstrate your confidence and likelihood of garnering even more support.
• Show Action: Nonprofit team members usually communicate with supporters through writing. At Equilibrium Marketing Solutions, we suggest the use of the active voice (“We distributed 200 meals this month” is more compelling than “Two hundred meals were distributed this month”). Using this phrasing in writing helps readers focus on impact. Of course, it’s also a great idea to use photos and visuals as often as possible.
• Share Your Vision: You can’t just take action if you want to be effective. You must also have direction. Sharing your vision with donors shows them you are committed for the long term, and that you’ve thought through the challenges and obstacles.

We at Equilibrium Marketing Solutions urge you to use these tips to gain the confidence of donors. You’ll earn their support in no time!